R.J. Hilgers also to participate on Finding, Grooming and Keeping Your Digital Sales panel
Who: Patrick Moorhead, National Manager, R&D Advanced Marketing Solutions, Avenue A | Razorfish and R.J. Hilgers, VP, Digital Marketing Services, Avenue A | Razorfish
What: Avenue A | Razorfish, one of the largest interactive services firms in the world, invites media representatives to meet Patrick Moorhead and R.J. Hilgers at this year’s ad:tech San Francisco conference on April 17, 2008.
Patrick Moorhead will moderate the Urban Wallpaper: Digital Signage and the Rise of the Fourth Screen panel with participants Mark French, gm and senior vp, NBC Everywhere, NBC Universal; Jeff Dickey, founder, Business Development, SeeSaw Networks Inc.; Pat Helberg, director, Nike Brand Content Studio, Nike, Inc.; and Paul Jankauskas, senior vp, Advertising Sales, Captivate Network.
Together with ad:tech San Francisco, Patrick created and developed the topic and agenda for the panel which will aim to address the era of the "fourth screen." The hot topic discussion will tackle the range of new considerations and opportunities advertisers and consumers face with the ever-increasing prevalence of digital signage, embedded screens, projected interfaces and kiosks. Additionally, panelists will help to answer the questions:
* What are the considerations for advertisers and agencies in the digital out of home world of tomorrow?
* What will succeed and what will fail with consumers?
* Are marketers gaining traction and seeing results today and what kind of metrics can we use to gauge this exciting new media opportunity?
R.J. Hilgers. will participate on an afternoon panel, Finding, Grooming and Keeping Your Digital Sales Talent with other panelists to include David Courtney, president, COO and CFO, Adify; Scot McLernon, president, Upstream Group; Liberty Carras, vp sales, DRIVEpm; and Andy Gross, principal, Riviera Partners.
Finding, Grooming and Keeping Your Digital Sales Talent will be a panel discussion and interactive town-hall meeting on topics that include tips on retaining the best talent, what new recruitment sources are being tapped and how the job description for the ‘Digital Seller’ is likely to change in the future.
When/Where: April 17, 2008 - ad:tech San Francisco at the Moscone Center
Patrick Moorhead
Urban Wallpaper: Digital Signage and the Rise of the Fourth Screen
Rooms 132/133 - Emerging Platforms, Moscone North
Thursday 4/17/2008 9:30 AM
R.J. Hilgers
FInding Grooming and Keeping Your Digital Sales Talent
Room 102 - Exchange Series/Training Session Leader, Moscone North
(note that this is a limited attendance room, audience capped at 100 attendees, first come, first served)
Thursday 4/17/2008 2:15 PM
How: For more information or to schedule an interview with Patrick Moorhead or R.J. Hilgers, please contact:
Sally O'Dowd, Avenue A | Razorfish
Direct: 312.696.5068
Mobile: 773.458.3740
Email: sally.odowd@razorfish.com
To read more from Patrick and other Avenue A| Razorfish members on the fourth screen experience and other emerging media, check out the Avenue A | Razorfish Digital Outlook Report here: http://avenuea-razorfish.com/reports/RegOutlook2008.html.